492.59% Return on Ad Spend
We created new audiences, new funnel paths and new retargeting campaign and it improved the campaigns ROI significantly. The new audiences were specifically targeted using research-based interests and site activity, The funnel paths were optimized based on purchase history and the client’s knowledge of their business. We optimized retargeting ads to focus on the most interested users that did not convert. The result was $2,700 in ad spend resulting in over $16,000 in revenue!!